Yes, the media environment is changing.
Yes, many advertisers are moving online.
Yes, newspapers are making staff cuts.
However, is print really dead? These days the people giving the most eulogies seem to be the print reporters themselves.
They seem to being throwing in the towel without a fight. Sure, print media will certainly be different and have to find a better business model, but it bothers me that most of what I hear from print reporters is a begrudging acceptance of a dismal fate.
At Ohio University's Journalism Day on April 30, Randy Ludlow of the Columbus Dispatch talked about the many ways his newspaper is practicing journalism online. However, like most reporters, he seemed almost apologetic to the audience that he was from "old" media. It seems most print reporters are willing to go down without a fight these days.
On a recent Simpsons episode, I watched a newspaper reporter cower with shame as Bart Simpson taunted him with something like "your medium is dying!" (I wish I could rediscover the link to that clip!)
However, I think there is a place for print. I enjoyed listening to Ludlow's fellow panelist, a former print reporter now partner in Maroon Ventures, talk about how he wants to help find ways for newspapers adapt their product for the online world.
Although you wouldn't know it from the constant proclamations of doom from financial analysts who follow the media, newspapers still have higher profit margins than most businesses. Of course, this may be shrinking further in the future, but perhaps it is simply unrealistic to expect any company to make increasingly higher profits every quarter.
In the meantime, newspapers are sealing their fates by cutting staff and taking money from their product. Talk about a self-fulfilling prophecy.
People will go online to find news that they need. But sometimes news needs to find you. No offense to our online Post edition, but I think most people read the Post because they see it on the way in or out of class. I'd venture to say fewer students take the extra step to go to the web site. I'd say the same thing for community newspapers or the alternative press.
I'm not saying things will ever be what they once were for newspapers. However, reporters should stop writing their obituaries so soon. There is a place for print; publishers just have to work hard to find the right niche.